Personas – Integrated Use Brings Success

I’ve recently been sent an excellent article by Jared Spool of UIE on the use of personas for planning and updating sites by my friend Sandy Moreland who runs many of the online activities for AARP (including their excellent community site).

The key to this article is not that personas are something new, but rather that pervasive utilization of them can help organizations avoid mis-steps when dealing with their customers/members/prospects online. To quote the team that wrote the report:

“When teams use personas well, every member of the team really does seem to be on the same page about who the users are and what design will workbest for them. We haven’t seen any other technique come close to gettingthis kind of result.”

To those of us in the online marketing arena, using personas should be a must. Personas breathe life into those ideas about how to entice and capture the attention and more importantly actions of our targeted audience. Personas aren’t just for online communities anymore…

Here’s the article. Let me know your thoughts.

Three Important Benefits of Personas

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