Latin America Online B2B Marketing

We’ve been working on a project that has taken us throughout Latin America to discuss internet marketing. The models for B2B online marketing using community, newsletters, email, and ads are similar, but the culture calls for a very different implementation. Unlike most American businesses, many of these business people will respond and expect a personal follow-up. In fact, many of the business leaders we spoke with have asked to hold offline meetings after viewing online events in order to network and socialize the ideas with their peers and the sponsoring company.

So, the upshot here is that if you integrate your online programs to coordinate and encourage offline meetings, you will have more success than online alone. At least in Latin America… but couldn’t this work just as well in the US?

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