Is MySpace now a verb like Google?

There are some very interesting changes happening in the online community world… An article in PCWorld today calls out the new Salesforce.com MySpace-like offering for business. In the article titled “Salesforce.com Readies MySpace for Business,” China Martens has some very, very interesting quotes:

“We looked at the customer portal concept to see how we could reinvent it,” said Kendall Collins, senior vice president of product marketing at Salesforce.com. “We see the portal more as a space, not a window, in terms of what you can do with it and how you can fill it.”

“Our vision for AppSpace is broader,” Collins said. “It’s going to include wikis and blogs.” Salesforce.com is also hearing from users that they’d be keen to see payment widgets included, he added.

Salesforce.com’s move with AppSpace follows Microsoft Corp.’s announcement last week at its Convergence show of its take on MySpace. The software giant is creating a series of online communities for users of its Dynamics ERP (enterprise resource planning) and CRM applications, starting with a site for finance professionals to exchange best practices. So far, Microsoft hasn’t positioned the communities as a place to share applications.

It appears that we are on the cusp of hearing MySpace used as not only the name of a web site and company but as a verb as in “We wanted to MySpace our site to meet our users’ expectations.” Next it will be marketing’s turn to claim “We MySpaced our competition…”

Wait for it….


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This entry was posted on Monday, March 19th, 2007 at 5:15 pm and is filed under Uncategorized. You can leave a response, or trackback from your own site.

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