Documentum Case Study on Continuous Marketing Online

This case study is an excellent resource for anyone looking to use the internet for eMarketing. Looking through the content, it is clear that Documentum gets it. Using separate areas, communities (events), and other best practices for engaging and involving site visitors has helped them not only learn more about their customer needs, but also has resulted in better measurement and lead generation.

Here’s the link to the PDF document: Documentum Case Study

 


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This entry was posted on Thursday, October 28th, 2004 at 12:33 pm and is filed under Uncategorized. Both comments and pings are currently closed.

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