Brand Monitoring: Top Trend for 2007
From the MediaBrains Newsletter today, the Top 7 Trends for 2007 and we couldn’t agree more with their most important trend:
At number 7: Brand Monitoring (or as we call it Brand Defense)
Remember back in high school, when you were worried about your reputation? You found out someone was spreading rumors about you, but you didn’t know who it as? It’s not so different in the business world today. With the popularity of blogs, message boards and other forms of user-generated content, perceptions about products and services – both good and bad – can spread around the globe at lightning speed, making it difficult for marketers to monitor what is being said. Because a great brand can take months, if not years, and millions of dollars to build, it should be the thing businesses hold most precious. If you can’t control what others say online, you can influence people’s opinions about your business. First “Google” your company and see what turns up in the search results. Secondly, regularly post your own opinions and responses on your website and contribute to relevant blogs and forums. Take steps to create your own blog or message board and regularly issue optimized press releases. Another avenue to consider is hiring a company that offers “brand monitoring” services, which provide intelligence about online usage and distribution. To succeed, protecting your brand and online reputation is probably the most important marketing trend for 2007.
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This entry was posted on Thursday, January 18th, 2007 at 9:38 pm and is filed under Uncategorized. You can leave a response, or trackback from your own site.
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