Online Community Expert Dan Bruhn Joins Impact Interactions

Dramatic growth in High Tech clients focusing upon user generated content on web sites has increased the need for experienced executives who can bring strong real world business processes to manage the submitted content. To help our clients in this sector, Dan Bruhn has joined the Impact Interactions team as our Senior Consultant for High Technology engagements. A graduate of Bradley University, Dan brings over seven years experience in online communities, marketing, technical support, and analytics to our client engagements.

Prior to joining Impact Interactions, Dan worked with Cisco Systems’ award winning Networking Professionals Community (NetPro). In his role with Impact Interactions, Dan will continue to lead all engagements within Cisco, including the ongoing moderation engagement for NetPro. Additionally, Dan will provide best practices for Impact Interactions’ business-to-business clients pursuing online community-based interactive strategies.

“Dan provides our clients with an additional level of online community expertise. He and I worked together in the early days of NetPro at Cisco and his experience in using online communities to drive measurable results is significant,” states Impact Interactions president Mike Rowland. “With the addition of Dan, Impact Interactions continues to build the strongest database of best practices in the online community world for our clients. His deep knowledge of technical support, marketing, and partner communities brings tremendous expertise to Impact Interactions which in turn will help our clients succeed.”

For additional information regarding online moderation or user generated content strategies, please contact us at ImpactInteractions.com.


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This entry was posted on Tuesday, July 31st, 2007 at 5:15 pm and is filed under Social Media Industry. Both comments and pings are currently closed.

The Seven Deadly Sins of Web Analytics

How many of you have been in a meeting like the cartoon above?
We have been amazed by the number of senior managers and executives who prefer to manage web projects by their “instincts” or worse by trying to do what the coolest new site is doing (see MySpace for example). Today, everyone wants Web 2.0 without a clear understanding of what that means. Mostly, executives just want a better performing web site that is aligned with their corporate goals. They just don’t have anyone to help them interpret the volume of data available to demonstrate what is really going on with their web site. And that leads to the Seven Deadly Sins of Web Analytics.
I read this article by Jennifer LeClaire of Newsfactor this morning. WOW, finally someone who is putting it together in a nice easy to understand fashion for executives. It clearly spells out why measurement is so important and why you must not follow the crowd, but focus on what your visitors’ actions are telling you.
Ms. LeClaire’s article deals with the executive who thinks that the number of hits is growing so life is good. Classic that she picked up on that metric to use in her story. We are still amazed when we hear anyone use it as a key indicator of growth for their online business. If we had to add one more sin to the list, it would be Ignorance of Metrics. But perhaps that is the point of the whole article.
Want to learn what to measure and why? Do you need help with understanding why hits are are increasing while visits are decreasing? Contact us and we’ll help you avoid the Seven Deadly Sins while improving your online business.

 


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This entry was posted on Thursday, February 22nd, 2007 at 12:47 pm and is filed under Best Practices, Measurement & Reporting. Both comments and pings are currently closed.

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