Analytics & Reporting

“I have all this data, now what?”

Impact Interactions has been focused on using actionable success metrics to measure social media since 2003. Prior to that, our team members helped the early adopters of online communities to define their success using the available data from their software vendors.

Analytics has come a long way from the days of page views and hits. Managers require tangible reports which detail the results in meeting business objectives. Upon reaching mass adoption, return on investment analysis is usually required. Unlike many of our peers, we will never tell you that social media has no ROI. Instead, we’ll help you frame and measure your results in a rational, analytic report for your management team.

Analytics and Reporting services can bring together multiple sources of data to give your management team a complete view of your online efforts. Metrics can include:

Our methodology has been widely adopted by many social media practitioners as the de facto best practice for measurement. We believe that social media metrics and reporting should focus on three areas:

• Traffic
• Behavior
• Economic Value

We’ve helped many organizations learn that traffic and behavior is not the same as value. Value has an economic benefit to your organization that can be measured using data from both social media and tools like CRM databases.

Contact us today to learn more about how we can help you demonstrate your success!