Business-to-Consumer

Is your Social Media Program Meeting Your Goals?

Too often, B2C Social Media is viewed as a campaign instead of a long term relationship marketing or support program. While many so called ‘social media gurus’ will advise you to use Twitter, Facebook, and YouTube, they are unable to move past the anectdotal campaign ideas to the actual best practices for succeeding long term. We’ve helped major brands with establishing long term programs using social media that deliver results. Let us show you how our 12 years of experience can increase your success!

AARP - Our team helped AARP interact with their online members and visitors by moderating their social network and external blogs. Our workshops have helped AARP staff members understand how social media and communities work to further AARP’s mission. Impact Interactions also helped AARP by acting as a first line technical support team for their website through email management. To further the knowledge transfer within AARP, Impact Interactions has authored strategic impact papers on the future of online communities, provided web analytics and reporting on both AARP.org and its social network, and trained resources in utilizing the power of social media to achieve the organization’s goals. Our team worked with AARP for more than eight years.

Disney - Working with The SuperGroup agency our teams successfully executed the My Magical Disney Vacation promotion. This interactive project allowed visitors to the site to upload their photos in order to edit a “face” headshot for up to five people. These faces were then uploaded to a Disney flash video based upon the user’s responses to four questions about vacation likes and dislikes. Once selected, the video used the faces to show the user’s friends/family enjoying a selected vacation at a Disney Theme Park. Upon completion of the video, the user was able to upload the video to his/her Facebook page, place a link on Twitter, embed the video (similar to YouTube) on their own web page, or email the link to a friend. Our work required us to review each face for copyright, terms of service violations, and compliance with the project’s goals while also helping users to use the site’s tools.

SoapCity (Sony Pictures Digital Entertainment) – Our experience in offering interactive features such as viewing games (while shows were televised), unique online community games and contests using fan favorites following a Survivor theme, and basic message boards built repeat visitor levels in excess of 20% on a daily basis (20% of all weekly visitors came back to the site at least daily). (Former client at Participate Systems)

Dawson’s Creek (Sony Pictures Digital Entertainment) – Our experience in managing chats and message boards dedicated to the fans of the television show, helped SPDE promote the show and to develop fan interest across the younger audience members devoted to the show and its characters. (Former client at Participate Systems)

Cabelas.com – Cabela’s is the premier outfitter for serious outdoor activities. With a large online retail operation to compliment their retail store strategy, Cabela’s required a more interactive web site to build repeat visits and drive additional commerce activities. To accomplish this goal, a more social oriented site featuring message boards, photo boards, games, trophy rooms, and online contests was created. The objective for the project was to build additional audience members for this very successful brand online, then help convert them to loyal customers. In addition to helping with technology selection, all processes for managing the site and reporting on its results were developed. The moderation for this site was strict due to the potential for controversy in showing animals killed for sport. (Former client at Participate Systems)

ATT WorldNet Services – Our experience in moderating ATT’s Community Port helped increase the retention rates of their dial up subscribers. By moderating and facilitating conversations on message boards, helping members to build personal web pages, hosting celebrity chats, and maintaining clean discussions in chat rooms, Community Port’s membership grew over 250% in its first year. (Former client at Participate Systems)