Business-to-Business

Is your B2B Social Media Strategy a B2C Strategy in Disguise?

At Impact Interactions, we understand the difference between B2B and B2C. The wisdom of the crowds isn’t always correct for B2B social media as your audience is very different and is looking for different relationships than the typical consumer. Let us show you the difference twelve years of experience in the B2B social meda world can make.

From the recent Value Framework  project for NetApp with Impact Interactions:

“Active members using our community to interact & engage with us controlled hundreds of millions of dollars in sales revenue over a six month period. Active partners of NetApp engaging in the community delivered over half a billion dollars in partner owned sales revenue over the same time period.”

  - Navneet Grewal, Director Digital Marketing

Cisco Systems – Our team helps Cisco with over twenty online communities and social media projects  including the Networking Professionals Community (NetPro now call Cisco Support Community), one of the top IT destinations on the web. In addition to moderating their communities, the Impact Interactions’ team provides innovative strategies and solutions to keep Cisco’s communities above their competition through the use of integrated social media programs. We provide weekly and monthly interactive dashboard reporting of executive level metrics demonstrating the power of social media and communities in meeting Cisco’s goals. Our team has worked with Cisco since the launch of their first online community in 2000. Our Cisco Portfolio includes:

Cisco Support Community – NetPro (since 2000)

Cisco Community Central (since 2008)

Cisco Partner Central Community (since 2008- Partners Only)

Cisco Partner Collaboration Community (since 2008- Partners Only)

Cisco Service Provider 360 Community (since 2008)

Cisco Small Business Support Community (since 2008)

Cisco Support Community (NetPro) Poland (since 2007- Polish Language)

Cisco NetPro Japan (2010)

Cisco Blog Dashboard Reporting (since 2010)

Cisco Listening Program Dashboard Reporting (since 2010)

Cisco Twitter Accounts: @CiscoSP360, @CiscoMobility

SAP – We are proud to be trusted advisors for SAP. We are currently working with SAP’s EMEA Partner Channel to increase results and knowledge through the innovative Best Performance Challenge  and Partner University using multiple social media applications. Through our consulting and training sessions, we’ve helped resellers focused on the small & midsize (SME) market understand how to use social media for lead generation and recruitment. Our team has worked with SAP’s Global Marketing team to provide the executive level reporting for all web activities in the SME market targeted by SAP. Our reporting covers Search Engine Marketing activities, Landing Page Analysis, Web Metrics, and Lead Generation reporting (including telemarketing activities). Additionally, previous engagements with SAP have included moderating their award winning Global Business community, launching 18 local language online communities, running 24 hour across the globe online events, writing business requirements for interactive features, and building the strategic marketing frameworks to demonstrate how search marketing and communities work together to enhance lead generation activities. Our team has worked with SAP across the globe since 2000. Our SAP portfolio includes:

Partner University (since 2011)

SAP Crystal Go for Value Added Resellers (since 2011)

Best Performance Circle (since 2010)

Best Performance Challenge (since 2009)

eNurturing Newsletter Program Dashboards (since 2008)

Demand Generation Dashboards (since 2007)

SAP Twitter Accounts: @SAPPartnerUni @SAPCrystalGo

NetApp - Our consulting team has delivered online moderation and facilitation training services to the NetApp internal SMEs and community team. With a focus on the business-to-business (B2B) and developer community best practices developed by Impact Interactions, we moved the team away from using many of the business to consumer (B2C) community processes and techniques which were limiting the success of their community efforts. After alignment of communities, we’ve helped NetApp refocus their social media activities and strategy to meet the needs of their technical and executive audiences.  Our portfolio includes:

Social Media Strategy Consulting (2011)

Social Media Audit (2011)

Value Framework and Analysis of Community (2010)

NetApp Community Dashboard Reporting (since 2009)

Online Community Strategy Consulting (2008)

Intel Corporation - Our team helped the community management team for Intel’s Software Network understand the best practices for building stronger loyalty and recognition of their online community members. Utilizing the best practices developed during seven years of community strategy and management, we were able to provide Intel’s team with a real world, tested roadmap for driving site usage higher among their top members.

The American Chemical Society – Our team was selected by the American Chemical Society to help strengthen their use of social media and online community to enhance their relationships with members. In addition to building out online community strategies, we also managed the technology selection process and provided the process management documentation needed to run a successful online community.