News

Impact Interactions to host B2B Social Media Breakfast Meetings in 2012

Come learn the best practices for utilizing B2B Social Media for your marketing efforts in 2012. Our first meeting kicks off on February 21st at our offices in Chicago’s Loop (79 West Monroe, Suite 800) at 9:00 am. Our meetings will be informative and discussion oriented to help you get the most out of networking and our knowledge. Seating is limited to 20 participants, so register early at http://b2bsocialmediachicago.eventbrite.com . We hope to see you! Our initial meeting focus will use case studies to teach some of the best practices we’ve learned and developed over the past 10 years.

Through our work with clients Cisco, SAP, NetApp, The American Chemical Society, Intel, and others, the team at Impact Interactions will help you to learn:

• Best practices on using social media to build awareness, increase your prospects, nurture your leads, and enhance your reputation through thought leadership social strategies
• Understand what tool to use when in your efforts (LinkedIn, Twitter, Blogs, YouTube, Facebook, etc.)
• Innovative ideas for channel management education and marketing activities
• Methodology for measuring your results and presenting them to key stakeholders and executives

Since 2003, our team has been helping clients to realize measurable business value by using social media and online communities. Whether you are a global organization or a local company looking to improve your social media marketing results, this breakfast meeting is for you.

There will be plenty of time for questions and discussions of issues that are of interest to you and your company. We’ll have plenty of hot coffee to keep the energy level high…. and decaf for those who are already running at a high level!

Come and join us for this working breakfast meeting. We look forward to meeting you and helping you to get better results with social media marketing.

Impact Interactions to present “Social media demystified: How to build it, grow it and measure its success”  at Las Vegas MGM Grand February 14th

Impact Interactions’ president Mike Rowland will deliver a hands on workshop with Sam Hosencamp of Ragan Communications and Dave Thomas of Radian6 at the Fifth Annual Social Media for PR and Corporate Communications Conference  in Las Vegas on Febuary 14th. This workshop will provide attendees with current best practices on audience building, engagement, and measurement for social media. To learn more, please visit: http://bit.ly/u3vS1A

Impact Interactions President to host “Ask the experts: Advanced social media strategies” at the Fifth Annual Social Media for PR and Corporate Communications conference in Las Vegas on February 15th

Join Mike Rowland as he moderates a Q&A panel on the best practices of social media today with Mark Carpenter of The American Chemical Society, Jill Okawa Fletcher of Virgin American, Conz Preti of Univision, Sarah Lumbard of NPR, and Em Hall. The panel will quickly cover their top social media successes, then take questions from the audience in a true interactive knowledge sharing session. To learn more, please visit: http://bit.ly/oYjsXC

Impact Interactions’ president Mike Rowland to present “Encouraging Excellence in the Workplace Through Internal Social Media & Communities” at The Role of Communications in Creating Best Places to Work, sponsored by SAS and Ragan Communications December 7, 2011

Social media and online communities are powerful tools for building excellence and continuous improvement. These tools support internal communications while they build a stronger corporate culture of knowledge and expertise sharing. By empowering employees, organizations gain value as they promote corporate values and make the transfer of knowledge much easier and faster. Drawing upon global companies in the past ten years, this workshop will explore the tactics, best practices, and measurement of internal social media and online communities.

Impact Interactions’ president Mike Rowland to present “Ten Years in the B2B Trenches: A Practioner’s Guide to Maximizing the Return on Your Community” at Social Media Best Practices for B2B Communicators Conference, May 4, 2011 in San Jose, CA.

How many online communities really succeed at meeting their objectives? Does yours? Online communities are proven tools for expanding the conversation with your customers, prospects, and fans. Whether you are looking to reduce your support costs, generate leads, nurture customer relationships, or build awareness for your products, online communities require a clear purpose and processes to deliver results. Managed properly, online communities can deliver a stunning ROI that will impress even the most jaded executive. Drawing upon ten years of experience and examples from Cisco, NetApp, SAP, Ace Hardware, Intel, and others, Mike Rowland will discuss many of the best practices and issues that impact online community success (including how to use social media with your community). This three hour session will help attendees to understand the best practices for building, managing, and measuring a focused B2B online community. The last hour of the session will be dedicated to answering your questions utilizing a panel of top B2B community management executives from Impact Interactions’ client teams.

 Mike Rowland of Impact Interactions to present “B2B Social Media – Moving Beyond the Hype” at iStrategy San Francisco, April 5, 2011

Using case studies from its B2B clients, Mike Rowland of Impact Interactions will host a keynote roundtable session featuring Navneet Grewal, Director of Marketing at NetApp; Jeanette Gibson, Director of Social Media at Cisco; and Sara Larson, Senior Director of Digital Marketing for SAP North America. This session will focus upon the external opportunities and internal issues that surround the successful use of social media in the B2B channel.

Impact Interactions to sponsor and exhibit at Marketing Prof’s SocialTech 2010 Event in San Jose, CA October 26th.

The Impact Interactions team has a long history of helping B2B Technology companies. In 2000, our president Mike Rowland helped Cisco Systems launch and manage its first online community, The Networking Professionals Community (NetPro). Mr. Rowland also helped SAP launch its first online community, the SAP Business Community as well as an additional 18 local language communities around the globe. Both NetPro and the SAP Business Community won multiple awards for their excellence in meeting member needs. Since then, Impact Interactions’ team members have helped multiple B2B technology companies ranging from Cisco to SAP to NetApp to IBM to Intel understand how to use social media and online communities to generate leads, lower support costs, educate staff, and extend offline events.

Visitors to the Impact Interactions exhibition space at SocialTech 2010 will be provided with the opportunity to sign up for a free 45 minute consultation after the event to answer their specific social media questions. The event is being held at the DoubleTree San Jose on October 26, 2010. More details can be found by visiting the MarketingProfs’ event site at http://www.socialtech2010.com .

“We look forward to meeting with attendees to share the best practices we developed over the past ten years helping our technology clients succeed,” states Mr. Rowland. “If social media is to move past the hype and become a successful long term strategic asset for companies, we have to demonstrate not only what works but how success is measured.”

Impact Interactions’ president Mike Rowland to present “Moving Beyond Counts & Traffic – Social Media Measurement That Works” at iStrategy Conference in Chicago September 16, 2010

Recent research has shown that executives across many industries are expanding their use of social media. At the same time, the research shows that the majority of executives in charge of social media do not understand how to measure their results from a business perspective. At iStrategy Chicago, Impact Interactions’ president Mike Rowland will present the case for integrated, coordinated social media programs based upon proven measurement strategies for objectives that impact the organization’s top and bottom line.

Impact Interactions Enters Partnership with PDAgroup to Bring Social Media Services to European Enterprise Customers

We are pleased to announce a new partnership with PDAgroup to serve our joint European clients. PDAgroup of Innsbruck Austria and Impact Interactions will provide a complete range of services including consulting, moderation, reporting, and social media monitoring for large organizations across Europe. To read more about this exciting new venture, please read our press release.

Impact Interactions to exhibit and present “B2B Social Media Strategies That Work” at the Internet World 2010 London

Members of the Impact Interactions team will be hosting a conference exhibit at the Internet World 2010 show in London from April 27 to 29. We’ll have our latest whitepapers and social media briefs on using social media and online communities to drive business results. Additionally, our president Mike Rowland will deliver several presentations during the event showcasing Impact Interactions’ experience with global B2B social media projects. The client team from SAP’s partner channel in EMEA working on the Best Performance Challenge will join Mike to demonstrate how social media can enhance partner enablement, lead generation, and sales in a highly competitive industry.

We look forward to seeing you there. You can find us at exhibit area 7067, next to the Social Media Theater. Please stop by and meet our team.

Impact Interactions to Present Interactive Workshop ”Social Media – Building a Menu for Your Guests” at the Management Center of Innsbruck, Austria

Using social media to grow your business’ results has never been more important than it is today. Presenting at the prestigious MCI Entrepreneurial School in Austria, Impact Interactions’ President and Social Media expert Mike Rowland will lead senior executives in the best practices and strategies for using social media to achieve their business goals.

Impact Interactions’ president Mike Rowland to speak at the International Council of Shopping Centers’ Idea Network Meeting

Mike Rowland was selected to address the attendees of the Boston Idea Network Meeting run by the International Council of Shopping Centers (ICSC) on July 8th and 9th. Mike will be presenting to the leaders of major retailers, franchise companies, financial institutions, construction companies, and real estate developers. In addition to presentations on using Social Media to help your business, Mike and his associates from Impact Interactions will also conduct learning workshops for companies interested in starting their Social Media programs at the meeting.

Presentations from the Online Community Unconference – June 10, 2009 in Mountain View, CA

Our president, Mike Rowland presented at this event of over 300 online community professionals. Mike hosted sessions on B2B Communities: What Works and Building an ROI Framework for online communities. The presentations are available in our Social Media Resources area.

Looking for a speaker for your next event? Would your audience enjoy learning more about social media? Contact us to learn how we can entertain and teach your audience about how to use and how not to use social media.