Our Blog
Welcome to Impact Interactions’ B2B Social Media Catalyst Series
January 17, 2011
Posted in Best Practices
In our new B2B Social Media Catalyst Series, we are going to provide our best practices for developing or enhancing your B2B social media efforts.
Upcoming Event – iStrategy Meeting San Jose April 5-6 2011
January 11, 2011
Posted in Social Media Industry
B2B marketers must develop an integrated social media strategy which identifies where customer conversations are taking place and effectively uses various digital channels to acquire, convert and retain business customers while simultaneously nurturing existing clients. Sound challenging? It is.
Upcoming Event – Social Media Best Practices for B2B Communicators, San Jose CA, May 4-5 2011
January 4, 2011
Posted in Social Media Industry
Managed properly, online communities can deliver a stunning ROI that will impress even the most jaded executive. Drawing upon ten years of experience and examples from Cisco, NetApp, SAP, Ace Hardware, Intel, and others, Mike Rowland will discuss many of the best practices and issues that impact online community success (including how to use social media with your community).
The Social Media Strategist Report – How Self Important Are We?
November 10, 2010
Posted in Social Media Industry
First off, in an early stage of the Social Media Strategist’s career it’s highly unlikely that he or she “answers the call of duty” then “challenges the status quo” only to “lose altitude” but quickly recoup to “overcome cultural challenges” only to find “the increase in program requests from internal stakeholders – unmanageable.”
Impact Interactions to Exhibit at SocialTech 2010 (October 26)
October 11, 2010
Posted in Best Practices,Social Media Industry
“In the technology industry, the users are very sophisticated and have clearly defined needs that must be met to succeed. Our methodology begins with defining success from a measurement point of view. We then build out key performance indicators (KPIs) to track our success based upon three categories of measurement: Traffic, Behavior, and Value. Too often marketers substitute traffic metrics or behavior activities for value. This is why so many senior executives have difficulty believing that social media is effective, even in technology companies. In order to demonstrate true value to the organization, you have to move beyond traffic and behavior and find the economic value of social media activities.”
Impact Interactions Celebrates Our 7th Year In Business
September 13, 2010
Posted in Impact Interactions clients,Social Media Industry
Our first client in 2003 was SAP, quickly followed by AARP. And we’ve been proud to be associated with them for multiple projects over the past seven years. Our focus on helping companies attain measurable results in their efforts lead to significant growth in both clients and in projects. We owe a lot of our success to the people that we’ve been fortunate to work with in these organizations.
Moving Beyond Counts & Traffic – Social Media Measurement That Works
August 31, 2010
Posted in Measurement & Reporting,Social Media Industry
Research into social media continues to demonstrate that measurement remains a high priority for executives, but what is delivered is not meeting their needs.