Our Blog
Cisco Service Provider Community Makes Business Personal
May 26, 2011
Posted in Best Practices,Community Moderation
We invite you to read and learn from Impact Interactions’ interview with Deborah Strickland, Manager, Social Media and Digital Marketing for Cisco Systems. Deborah manages the Cisco Servicer Provider Community for executives in the mobility industry, as well as many other social media projects. Listen to Deborah discuss the challenges of creating a collaborative online environment for a group and a level of professionals who not only compete, but also typically avoid sharing information. Join us and allow Deborah’s innovative strategies for engaging her target audience and generating fresh, compelling content to pack some punch to your online strategy.
How SAP Partners Are Using Video to Accelerate Their Demand Generation
May 20, 2011
Posted in Best Practices,Impact Interactions clients
By combining the power of video into your web site, you present an opportunity to engage and learn more by starting the relationship early and demonstrating the power of your solution long before your competition.
Building Internal Wins – Avoiding the Social Media Dilemma
April 20, 2011
Posted in Best Practices,Measurement & Reporting,Social Media Trends
To get the WOW factor into your presentations, you must move beyond the “what went up and what went down” type of analysis and instead focus on the key executive level achievements for your efforts
The Social Media Dilemma
April 18, 2011
Posted in Social Media Industry,Social Media Trends
As is often the case with conferences, the best part is usually the networking that we do at lunch, cocktail hours, and late night at the hotel bar. What I found fascinating about this particular conference and its attendees was the dilemma that many are in relating to social media.
Mike Rowland, President of Impact Interactions to present “B2B Social Media -Moving Beyond The Hype” at iStrategy San Francisco April 4, 2011
March 29, 2011
Posted in Impact Interactions clients,Social Media Industry
Recent research has shown that executives across many industries are expanding their use of social media. At the same time, the research shows that the majority of business to business executives in charge of social media believe they are not achieving the optimal business results from their efforts. At iStrategy San Francisco, Impact Interactions’ president [...]
B2B Social Media Catalyst Series – Customer Success Videos
January 24, 2011
Posted in Best Practices
Asking for referrals has become much more a part of regular business as members of LinkedIn already understand. For Business-To-Business marketers, that same routine can help build demand generation results by helping to build stronger relationships with the visitors to their web sites.
B2B Social Media Catalyst Series – The Elevator Pitch
January 19, 2011
Posted in Best Practices
Elevator pitches are a first step in relationship markeing online. They provide your audience with a reason to enage with your firm rather than click away to a competitor. Properly crafted elevator pitches give your firm a higher probablity of a second opportunity to connect with your site visitors.