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Mike Rowland, President of Impact Interactions to present “B2B Social Media -Moving Beyond The Hype” at iStrategy San Francisco April 4, 2011
March 29, 2011
Posted in Impact Interactions clients,Social Media Industry
Recent research has shown that executives across many industries are expanding their use of social media. At the same time, the research shows that the majority of business to business executives in charge of social media believe they are not achieving the optimal business results from their efforts. At iStrategy San Francisco, Impact Interactions’ president [...]
B2B Social Media Catalyst Series – Customer Success Videos
January 24, 2011
Posted in Best Practices
Asking for referrals has become much more a part of regular business as members of LinkedIn already understand. For Business-To-Business marketers, that same routine can help build demand generation results by helping to build stronger relationships with the visitors to their web sites.
B2B Social Media Catalyst Series – The Elevator Pitch
January 19, 2011
Posted in Best Practices
Elevator pitches are a first step in relationship markeing online. They provide your audience with a reason to enage with your firm rather than click away to a competitor. Properly crafted elevator pitches give your firm a higher probablity of a second opportunity to connect with your site visitors.
Welcome to Impact Interactions’ B2B Social Media Catalyst Series
January 17, 2011
Posted in Best Practices
In our new B2B Social Media Catalyst Series, we are going to provide our best practices for developing or enhancing your B2B social media efforts.
Upcoming Event – iStrategy Meeting San Jose April 5-6 2011
January 11, 2011
Posted in Social Media Industry
B2B marketers must develop an integrated social media strategy which identifies where customer conversations are taking place and effectively uses various digital channels to acquire, convert and retain business customers while simultaneously nurturing existing clients. Sound challenging? It is.
Upcoming Event – Social Media Best Practices for B2B Communicators, San Jose CA, May 4-5 2011
January 4, 2011
Posted in Social Media Industry
Managed properly, online communities can deliver a stunning ROI that will impress even the most jaded executive. Drawing upon ten years of experience and examples from Cisco, NetApp, SAP, Ace Hardware, Intel, and others, Mike Rowland will discuss many of the best practices and issues that impact online community success (including how to use social media with your community).
The Social Media Strategist Report – How Self Important Are We?
November 10, 2010
Posted in Social Media Industry
First off, in an early stage of the Social Media Strategist’s career it’s highly unlikely that he or she “answers the call of duty” then “challenges the status quo” only to “lose altitude” but quickly recoup to “overcome cultural challenges” only to find “the increase in program requests from internal stakeholders – unmanageable.”