Our Blog
Why Social Media Shouldn’t Be Treated Like a Shiny New Toy
October 4, 2011
Posted in Best Practices,Social Media Industry,Social Media Trends
Too often, companies launch Facebook and Twitter sites before fully understanding why they want them.
Branded Communities Are Doomed? Not so fast.
September 30, 2011
Posted in Best Practices,Community Moderation
Engaging your audience isn’t always an easy task and in times like these, when everything has to be monetized, it’s easy to get scared off by the seeming inability to truly measure the value of your online community. To some, online communities really don’t earn their keep or are really only there to preach to the already existing choir of users. In our experience, this couldn’t be further from the truth.
Welcome to Social Media Week Chicago!
September 19, 2011
Posted in Social Media Industry
Social Media weeks are one of the best opportunities for people who are passionate, curious, slightly interested, skeptical, and totally immersed in social media to network and learn more about how social media is being used successfully.
EMC Documentum Developer Community Takes Support to the Next Level
August 29, 2011
Posted in Best Practices,Community Moderation
Today Impact Interactions follows Jerry Silver and the EMC Documentum Developer Community on a long, successful journey the site started in 2001 as a repository for tools and code to its current state, the full-fledged flourishing community bursting at the seams with member-generated content that it is today. Impact Interactions’ interview with Jerry offers important insights into the best practices that have not only allowed the community to align with Documentum’s business goals but have also nurtured its progression beyond a basic online support space for its members into a valuable destination for them to enhance their reputations and expertise. Learn from Jerry as he covers everything from how to maintain a steady, well-organized flow of content via the involvement of subject matter experts to tips on recognizing employees and non-employees in a way that results in their ongoing participation.
Our newest location – Chicago Illinois
July 29, 2011
Posted in Social Media Industry
As many of you know, Impact Interactions was started in Chicago back in 2003. After several years in Maryland, we’re opening our newest office in the Windy City as of August 1, 2011.
Management Efficiency – Using Dashboards for Executive Reporting
June 15, 2011
Posted in Best Practices,Measurement & Reporting
Simplistic, versatile, and aesthetically pleasing, dashboards are the future of reporting and offer an enhanced way to view your data and make decisions from all your metrics.
Why Blogs Work in B2B – Featured B2B Magazine Article
June 7, 2011
Posted in Best Practices,Impact Interactions clients
When you look at the B2B market, what’s necessary is thought leadership, and you cannot get thought leadership in 140 characters or a Facebook post.