Our Blog
Pro-Active Social Media: Taking Audience Engagement to the Next Level
November 16, 2011
Posted in Best Practices,Social Media Industry,Social Media Trends
While doing some research on how companies are incorporating social media into their communications, I came across two intriguing articles that really got me thinking about how far the social media industry could go and whether it should go there. The first article, When Customer Service is a Twitter Response, was actually written in response [...]
Executive Use of Social Media – A Collection of Research (Part 1)
October 31, 2011
Posted in Best Practices,Social Media Trends
Research shows that your buyers and influencers are migrating quickly to using social media as a key information source right behind search. These are people in organizations and companies that you may believe aren’t using social media. In this presentation, we’ve analyzed multiple research reports from ComScore, Forbes Insight, and others to build the case for using social media. If you won’t start the process, your competitor will forcing you to eventually play catch-up from a defensive standpoint. The evidence is clear, social media for B2B companies is no longer a light weight tactic. Whether for lead generation, brand awareness, customer support, or lead nurturing, social media can help you succeed.
Consumer Focused Social Media: Are We Building a Brand or Simply Throwing Money Away?
October 9, 2011
Posted in Best Practices,Social Media Industry,Social Media Trends
If your social media strategy is all about coupons and discounts for your company, you’re not really getting the point of social media from a business perspective.
Why Social Media Shouldn’t Be Treated Like a Shiny New Toy
October 4, 2011
Posted in Best Practices,Social Media Industry,Social Media Trends
Too often, companies launch Facebook and Twitter sites before fully understanding why they want them.
Branded Communities Are Doomed? Not so fast.
September 30, 2011
Posted in Best Practices,Community Moderation
Engaging your audience isn’t always an easy task and in times like these, when everything has to be monetized, it’s easy to get scared off by the seeming inability to truly measure the value of your online community. To some, online communities really don’t earn their keep or are really only there to preach to the already existing choir of users. In our experience, this couldn’t be further from the truth.
Welcome to Social Media Week Chicago!
September 19, 2011
Posted in Social Media Industry
Social Media weeks are one of the best opportunities for people who are passionate, curious, slightly interested, skeptical, and totally immersed in social media to network and learn more about how social media is being used successfully.
EMC Documentum Developer Community Takes Support to the Next Level
August 29, 2011
Posted in Best Practices,Community Moderation
Today Impact Interactions follows Jerry Silver and the EMC Documentum Developer Community on a long, successful journey the site started in 2001 as a repository for tools and code to its current state, the full-fledged flourishing community bursting at the seams with member-generated content that it is today. Impact Interactions’ interview with Jerry offers important insights into the best practices that have not only allowed the community to align with Documentum’s business goals but have also nurtured its progression beyond a basic online support space for its members into a valuable destination for them to enhance their reputations and expertise. Learn from Jerry as he covers everything from how to maintain a steady, well-organized flow of content via the involvement of subject matter experts to tips on recognizing employees and non-employees in a way that results in their ongoing participation.