Our Blog
Communities.cisco.com Reaps Rewards of Sound Strategy
December 12, 2011
Posted in Best Practices,Community Moderation,Impact Interactions clients,Measurement & Reporting,Online Community Management
Success in the B2B online community space seems to come from just the opposite of what many companies actually put into it: planning , teamwork and transparency. That’s right. Some companies we talk to or observe online still aren’t grasping the concept that communities need a dedicated team and strategy to thrive. Communities.cisco.com, on the other hand, gets it.
Space Science and Social Media
November 28, 2011
Posted in Best Practices,Social Media Trends
Recently, the celebrated American astrophysicist Neil deGrasse Tyson teamed up with Reddit for a very special Ask Me Anything (AMA) session. For several hours Neil answered hundreds of questions about his thoughts on space, space science, and the future of scientific research and education in America. Neil is already known for his charismatic demeanor and it [...]
Emotional Engagement – The True Measure of Your Success
November 22, 2011
Posted in Best Practices,Social Media Industry
Engagement, engagement, engagement. It’s a mantra that we in the social media industry not only hear about but talk about endlessly. But one aspect of engagement that gets missed is the idea that an emotionally engaged user is much more valuable than a user who simply hits a like button. We’ve always advised people that [...]
Executive Use of Social Media – A Collection of Research (Part 2)
November 21, 2011
Posted in Best Practices
Through published case studies and an example from Impact Interactions itself, we’ll see how you can utilize social media in a manner which generates real economic value to your firm.
Pro-Active Social Media: Taking Audience Engagement to the Next Level
November 16, 2011
Posted in Best Practices,Social Media Industry,Social Media Trends
While doing some research on how companies are incorporating social media into their communications, I came across two intriguing articles that really got me thinking about how far the social media industry could go and whether it should go there. The first article, When Customer Service is a Twitter Response, was actually written in response [...]
Executive Use of Social Media – A Collection of Research (Part 1)
October 31, 2011
Posted in Best Practices,Social Media Trends
Research shows that your buyers and influencers are migrating quickly to using social media as a key information source right behind search. These are people in organizations and companies that you may believe aren’t using social media. In this presentation, we’ve analyzed multiple research reports from ComScore, Forbes Insight, and others to build the case for using social media. If you won’t start the process, your competitor will forcing you to eventually play catch-up from a defensive standpoint. The evidence is clear, social media for B2B companies is no longer a light weight tactic. Whether for lead generation, brand awareness, customer support, or lead nurturing, social media can help you succeed.
Consumer Focused Social Media: Are We Building a Brand or Simply Throwing Money Away?
October 9, 2011
Posted in Best Practices,Social Media Industry,Social Media Trends
If your social media strategy is all about coupons and discounts for your company, you’re not really getting the point of social media from a business perspective.