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NetApp – Earning Value from Online Community
May 6, 2012
Posted in Best Practices,Impact Interactions clients,Measurement & Reporting
The measured results were impressive. Active members (defined as those who contribute more than 10 items in a six month period) using NetApp’s marketing community to interact and engage controlled hundreds of millions of dollars in sales revenue over a 6 month period in 2010-2011. During the same time period, active partners of NetApp engaging in the marketing community delivered over half a billion dollars in partner owned sales revenue to NetApp.
Case Study – DS Callards Gets Results With Social Media Alignment
April 30, 2012
Posted in Best Practices,Impact Interactions clients,Measurement & Reporting
For DSCallards, the company achieved great success achieving the long-term goals of increasing in their reach, generating important business contacts, and establishing itself as a thought leader. DSCallards proved that social media could be used for far more than simply creating awareness of the date and time of its training meetings. Looking at specific Social Media Channels to develop and connect with contacts, prospects, and leads, DSCallards did very well in adapting its approach to include social media into its marketing mix.
What we have here is a failure to analyze
March 13, 2012
Posted in Best Practices,Measurement & Reporting
There’s one word that can simultaneously strike fear in the hearts of business owners while making communications gurus light up like a Christmas tree: analytics. This new digital world we live in has brought with it a boat load of data and where there’s data there’s the need for data analysis and market awareness. Now, [...]
Edelman Trust Barometer 2012 – Lessons for Social Media Teams
February 7, 2012
Posted in Social Media Trends
“The rise in trust of the average employee to #4 in the survey is controversial to clients. Those who want top down communication not horizontal or peer-to-peer communications find this trend really hard to take. But in the end, you have to allow for the dispersion of ideas.” Unfortunately those companies see the risk as too great versus the potential reward.
You can’t be a thought leader on Twitter. Discuss without getting verklempt.
January 31, 2012
Posted in Best Practices
Remember that hilarious skit called “Coffee Talk with Linda Richman” on SNL? You know, the one with Mike Meyers dressed up like a lady with a giant Brooklyn accent and even bigger hair? I loved that skit and one of my favorite parts was how he would give people a ridiculous topic to talk about [...]
#EPICFAIL – Lessons in PR disasters
January 16, 2012
Posted in Best Practices,Social Media Trends
When playing ostrich with your social media just makes things worse. My husband is a runner (I sometimes run…right before having an asthma attack). He’s big into 5K races and is working his way up to 10K races and half marathons. Last year he very eagerly registered for a popular run taking place in the [...]
Psychographics: Not just another buzzword
January 11, 2012
Posted in Best Practices,Social Media Industry
Way back when I was in college, I actually majored in electronic media production. Don’t confuse this with journalism. I enjoy writing but I wasn’t made for being in front of the camera. I’m far too shy and, frankly, too nerdy for that. I loved being behind the camera and working hands on behind the [...]