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It’s Not About You: Where Organizations Miss the Boat on Social Media
February 4, 2010
Posted in Best Practices, Social Media Industry, Social Media Trends
By Matthew Lees
Way back when (in the 80’s, perhaps?) I remember watching a stand-up comedian do a funny and perceptive routine on how magazine titles had changed over the years to reflect important changes in society. I’m paraphrasing — the old memory chips aren’t as good as they used to be — but here’s the [...]
Having an Impact
February 2, 2010
Posted in Social Media Industry
I must admit that I’ve always liked the word “impact.” In just two short syllables it conveys significance and manages to be somewhat onomatopoetic. It both sounds like, and makes you think that, something important is happening.
Welcome to our Special Guest Blogger Matthew Lees
February 1, 2010
Posted in Best Practices, Social Media Industry, Social Media Trends
I grew up watching television shows where each week there was a “Special Guest Star” on an episode each week. These guests provided a little extra to the show each week. Think of all the villains on Batman for example or the Brat Pack on “Vegas” or the vacationers on Fantasy Island…
Social Media – The Global Story
January 29, 2010
Posted in Best Practices, Social Media Trends
The world is adopting social media at higher and higher levels according to a recent Neilsen Report.
Men vs. Women in Social Media
January 25, 2010
Posted in Best Practices
In surfing through the web on my routine social media update, I stumbled upon a study done by www.royal.pingdom.com that brought up an interesting question, “What is the ratio of males to females participating in online social networks?”
Super Bowl of Advertising
January 22, 2010
Posted in Social Media Trends, Uncategorized
Super Bowl ad giants FedEx, General Motors and Pepsi announced they will be absent from the commercial lineup this season. Pepsi has elected instead to launch a social marketing campaign, “Pepsi Refresh,” a program that rewards the best consumer ideas with grants up to $250,000 each.
Misleading Indicators – Followers & Friends
December 14, 2009
Posted in Best Practices, Measurement & Reporting
What immediately struck me was the implied assumption that the number of followers you have infers a level of influence. In our opinion that’s a risky assumption to make especially if you are going to make a business decision using this as a key metric.
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Impact Interactions helps you succeed in using social media to build stronger business value through interactions with your customers, prospects, and members. We've helped many leading organizations like Cisco, SAP, NetApp, AARP, Intel, The American Chemical Society, and others realize measurable results using online communities and social media tools like Twitter, Facebook, and LinkedIn. Contact us to learn how our experience can help you succeed!Categories
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- Mason Bobby commented on Super Bowl of Advertising "GO Saints Who Dat!"
- Mike Rowland commented on It’s Not About You: Where Organizations Miss the Boat on Social Media "Brute strength is always the best convincer…. Actually, there are so many examples of companies doing it right that once you show the research..."
- MatthewLees commented on It’s Not About You: Where Organizations Miss the Boat on Social Media "Those are interesting percentage breakdowns, Mike, and ones I’d think would be valuable benchmarks to followers of your blog. I expect that a..."