Our Blog
Moving Beyond Counts & Traffic – Social Media Measurement That Works
August 31, 2010
Posted in Measurement & Reporting, Social Media Industry
Research into social media continues to demonstrate that measurement remains a high priority for executives, but what is delivered is not meeting their needs.
Social Media: Whose Brand Is It? A Contrarian View
August 9, 2010
Posted in Best Practices, Social Media Trends
This week’s Fortune Magazine has a very interesting article in its career section titled “Building Your Brand (and keeping your job)” by Jost Hyatt. Are you a senior level marketer in a company that is moving quickly into social media? If so, this article should be on your critical reading list.
Global View – The World Cup & Social Media
June 30, 2010
Posted in Best Practices
Fans follow teams where there are players they can relate to and admire, not teams that continually frustrate them…
Impact Interactions Welcomes Experienced Social Media Professionals Lauren Bittner & Adam Crawford!
June 1, 2010
Posted in Community Moderation, Impact Interactions clients
With our continued growth here at Impact Interactions, we’ve added two experienced professionals to help our clients’ social media and online community projects succeed. Please join us in welcoming Lauren Bittner and Adam Crawford to our team!
B2B Social Media Best Practices: SAP Best Performance for Partners Program
May 18, 2010
Posted in Best Practices, Impact Interactions clients
Over the past several months, we’ve been helping SAP’s Partner Enablement team to understand how to use social media to further their goals of increasing partner sales and adding new partners to sell SAP software to the small and midsize enterprise (SME) market.
Has “Twitter Policing” Gone too Far in the UK?
May 11, 2010
Posted in Social Media Industry
Impact Interactions recently returned from a weeklong trip to London’s Internet World Conference held from April 27th – 29th. This journey across the pond allowed us to gain a firsthand insight on where the UK market is in terms of using Social Media in B2B settings.
B2B Social Media – Moving Beyond the Hype
May 10, 2010
Posted in Best Practices, Impact Interactions clients, Social Media Trends
In this blog entry and video from his presentation at Internet World 2010, Mike Rowland shows you how to move past the hype of B2C social media that pervades B2B social media efforts to realize true economic value.
About Us
Categories
Tag Cloud
Metrics internet jobs myspace Management & Moderation online community benchmarks online community best practices online community reporting online community strategy Return on Investment b2b communities online community management Web Analytics Twitter facebook online community ROI online moderation Success Metrics customer communities Best Practices Web 2.0 social networks Web Metrics online community Web Strategy video uploads social media tools interactive strategy social media online marketing online trustRecent Comments
- Matthew Lees commented on Walking out the Door with the Twitter Password: A Few Words on Social Media Maturity "Crystal – You’re right that Twitter isn’t very sophisticated about account ownership. It comes down to access to the..."
- crystal haidl commented on Walking out the Door with the Twitter Password: A Few Words on Social Media Maturity "So, how does a company resolve the problem? Does Twitter have a policy on how a company or organization can either repossess or..."
- Betty commented on Social Business Summit 2010- Looking at the Big Picture "Congratulations on a successful presentation at Internet World! The use of online communities as another tool for companies to reach out to their customers and their..."