Our Blog
You can’t be a thought leader on Twitter. Discuss without getting verklempt.
January 31, 2012
Posted in Best Practices
Remember that hilarious skit called “Coffee Talk with Linda Richman” on SNL? You know, the one with Mike Meyers dressed up like a lady with a giant Brooklyn accent and even bigger hair? I loved that skit and one of my favorite parts was how he would give people a ridiculous topic to talk about [...]
#EPICFAIL – Lessons in PR disasters
January 16, 2012
Posted in Best Practices,Social Media Trends
When playing ostrich with your social media just makes things worse. My husband is a runner (I sometimes run…right before having an asthma attack). He’s big into 5K races and is working his way up to 10K races and half marathons. Last year he very eagerly registered for a popular run taking place in the [...]
Psychographics: Not just another buzzword
January 11, 2012
Posted in Best Practices,Social Media Industry
Way back when I was in college, I actually majored in electronic media production. Don’t confuse this with journalism. I enjoy writing but I wasn’t made for being in front of the camera. I’m far too shy and, frankly, too nerdy for that. I loved being behind the camera and working hands on behind the [...]
Communities.cisco.com Reaps Rewards of Sound Strategy
December 12, 2011
Posted in Best Practices,Community Moderation,Impact Interactions clients,Measurement & Reporting,Online Community Management
Success in the B2B online community space seems to come from just the opposite of what many companies actually put into it: planning , teamwork and transparency. That’s right. Some companies we talk to or observe online still aren’t grasping the concept that communities need a dedicated team and strategy to thrive. Communities.cisco.com, on the other hand, gets it.
Space Science and Social Media
November 28, 2011
Posted in Best Practices,Social Media Trends
Recently, the celebrated American astrophysicist Neil deGrasse Tyson teamed up with Reddit for a very special Ask Me Anything (AMA) session. For several hours Neil answered hundreds of questions about his thoughts on space, space science, and the future of scientific research and education in America. Neil is already known for his charismatic demeanor and it [...]
Emotional Engagement – The True Measure of Your Success
November 22, 2011
Posted in Best Practices,Social Media Industry
Engagement, engagement, engagement. It’s a mantra that we in the social media industry not only hear about but talk about endlessly. But one aspect of engagement that gets missed is the idea that an emotionally engaged user is much more valuable than a user who simply hits a like button. We’ve always advised people that [...]
Executive Use of Social Media – A Collection of Research (Part 2)
November 21, 2011
Posted in Best Practices
Through published case studies and an example from Impact Interactions itself, we’ll see how you can utilize social media in a manner which generates real economic value to your firm.