Welcome to our Special Guest Blogger Matthew Lees

 

I grew up watching television shows where each week there was a “Special Guest Star” on an episode each week. These guests provided a little extra to the show and usually were cool celebrities. Think of all the villains on Batman for example or the Brat Pack on “Vegas” or the vacationers on Fantasy Island…or for those of you a little younger, the guests on the Simpsons.

Following that idea, I’d like to introduce our Special Guest Blogger, independent analyst Matthew Lees.

Matthew is a well respected analyst in the Social Media and Online Community World (see his bio here). He is the author of reports through the Patricia Seybold Group such as:

1. Selecting An Online Community Platform
2. Best Practices In Crowdsourcing
3. Analyst Report: Lithium’s Social CRM Suite

After reading his research and reviews of his findings, I thought Matthew truly understood how to make social media technology work in an enterprise organization. So, like all good social media practitioners I followed him on Twitter (@mlees) and his blog. Matthew and I first met in person at one of Forum One’s Online Community Unconferences. We’d been reading each other’s blogs and reports and discovered that we come to the industry with the same high level focus… using these tools to improve business results. While Matthew focuses on the technology and its impact, we focus on the process and the users. Together, we cover the issues that all enterprises need to succeed in their social media projects.

We decided in late December over a crab cake lunch here in Maryland, that we should find a way to collaborate together. Our idea is to inform, educate, and drive the best practices we’ve developed to a broader audience with this blog and our twitter accounts. Matthew will be posting here over the next few months both independently and collaboratively with our team members.

If you have a suggested issue of topic for us to cover, please contact us by adding a comment on this entry or by using our contact form.

So, with that said welcome Matthew!

Mike Rowland, President

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2 Responses to “Welcome to our Special Guest Blogger Matthew Lees”

MatthewLees says:

February 1, 2010 at 4:25 pm

What a great introduction, Mike. Thank you. It’s so interesting that food is at the foundation of so many strong relationships (business and otherwise). What you didn’t mention above is that when we get together on my current home turf in the Boston area, the lobster lunch is on me.

I’ll start tomorrow by posting my thoughts on why I’m so pleased to take on this role. I’m dating myself, but I remember very well the old (original!) “Batman” show on TV, when Adam West was best known for being the Caped Crusader, well before he became the mayor of Quahog on “Family Guy.” I just hope I can do justice (pun intended) to the concept of Guest Blogger. As long as I don’t have to wear spandex tights or a utility belt…

- Matthew

Tweets that mention Impact Interactions Guest Blogger Matthew Lees | Impact Interactions -- Topsy.com says:

February 5, 2010 at 1:01 am

[...] This post was mentioned on Twitter by Impact Interactions, Impact Interactions and MRowland602, MRowland602. MRowland602 said: Introducing Impact Interactions' Guest Blogger- Analyst Matthew Lees (@mlees ). New blog post – http://bit.ly/bvYGp2 Welcome Matthew! [...]