Live From the Online Community Business Forum

I’m in Santa Fe attending the OCBF today and tomorrow and will blog on interesting issues that we discuss.

We’ve just finished the introductions this morning. In listening to the attendees, not only do we have a nice mix of very experienced community people, but also several folks new to the community world. What I found interesting was that even the existing, experienced communities are facing similar issues across the board. Issues raised by attendees in the introduction time were:

• How do I measure ROI?
• How can I build more loyalty among my members?
• Our growth has flattened, how do we get it going again?
• How can we get our executives to move away from looking at page views and into the engagement and conversion ratios that I prepare?
• How do we extend the community beyond the U.S.?

So, it’s going to be interesting to see if we will get to some of these issues. I’m always surprised that these questions remain as there is a wealth of knowledge available on various web sites that can help. But it’s good to get these out in the open and hopefully we can help.

Do these questions exist for your community or organization? We can help. Please contact us to find out how…

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