Building a Stronger Internet Strategy

We’ve been working with a client on a roadmap for meeting customer needs next year and in the future. Not futurist work, but rather work on revamping the offerings to meet current demographic trends on using the internet. The overall goal is to do this while clearly and concisely getting this client’s message and offer to its site visitors with an objective of driving them to action.

We’ve seen many companies take on the task of building a site only to make small adjustments over time rather than to rethink their overall strategy and move forward in meeting their visitors’ needs. For example, how many sites that were created in the late 90s for dial-up still remain that way despite the fact that 53% of internet users are now using broadband? Too many consumer-based sites are working hard (and spending a lot of money) to improve the site from a dial-up perspective when in fact, the largest growth group of internet users (eg Baby Boomers) are never going to use dial-up.

Through an interactive offering of interesting and fast offerings (think short attention span theatre), we are reinvigorating the site to meet the very defined needs. Classic example of staying ahead of the wave instead of being washed up onto the beach…

Sometimes, doing things the old way doesn’t make much sense in light of the flow of new data coming in…

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