Experience

We use what we’ve learned from helping large companies during the past 12 years to help you succeed.

Yes, you read that right. We’ve been working in this field for over 12 years! During that time, Impact Interactions team members helped over 40 organizations achieve specific business goals using interactive strategies and tactics including social media, online communities, and solid reporting of results. Through our work, we’ve developed many of the best practices in use today.  While others blog or tweet about it, we’ve done it.

Our Founder and President, Mike Rowland is one of the early Internet veterans in the interactive world. Since 2003, he has built an impressive client roster for the company including engagements with Cisco, AARP, NetApp, the American Chemical Society, SAP, NEA, NEFE, Intel, and many others. Mike is widely viewed as a thought leader in the online community and social media industry. A frequent speaker at global conferences on Social Media and Online Communities, Mike challenges organizations to move beyond the hype of to focus upon realizing significant business results. Mike’s LinkedIn profile can be viewed here.

But our experience is much more than a single person and goes back to the early days of online communities when a company’s choice was limited to listservs, early bulletin boards, and chat rooms. We’ve watched as the available offerings expanded to include blogs, social networks, videos, photosharing and third party offerings like Twitter, YouTube, Flickr, Slideshare, and Facebook. Throughout it all, we’ve watched organizations struggle with how to use it all properly to achieve results. And that’s where Impact Interactions comes in…

Social Media is about people not technology. We understand that not every technology choice is right for every situation. At Impact Interactions, we have the techniques to build strong online communites around your products and services by concentrating on how your members will utilize your social media offerings.

We also understand that if you cannot accurately measure your efforts, you cannot really know if you are successful or not. Because data and analysis drives objective decision making, we rely heavily on metrics to help you understand where your project is succeeding and where it could use a little help.

Our industry leading best practices cover everything from the processes of using social media in a coherent strategy to the day-to-day management and analysis of your efforts. Please contact us to learn more about how our world class experience can help your project succeed.